Dr. Erik Hanson, MD
Board Certified Psychiatrist
New Orleans, LA
One pattern kept repeating in my practice.
My patients were paying attention to their brain aging. But when I looked at what they were actually taking, I saw the same problems again and again.
Flimsy research, flashy marketing.
Most of it built by private equity, venture capital, celebrities, or marketers.
And if there were doctors involved, they were either PhD researchers not involved in patient care, or advisory MDs who'd lent their name to dozens of products.
These were the products my patients were taking.
So I started recommending ingredients that actually had good data behind them.
But to get the right ingredients at the right doses, they had to buy several separate products and combine them themselves. It was tedious, the quality was wildly inconsistent, and every extra capsule meant unknowingly stacking fillers and additives.